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Most sane people have no problem saying “I don’t know”. It’s perfectly reasonable and acceptable to admit you don’t know something. For entrepreneurs like myself it becomes an existential statement. Let’s unpack it.

Recently my wife and I participated in the great American Experience, the National Park road trip. We made our way to Yellowstone and Great Teaton National Forests and along the way relearned an invaluable lesson, the power of analog (or the short comings of the digital age).

A long time ago, my dad told me in great secrecy that he had decided to start taking an anti-depressant. He told me he was buying it from India or Canada, because he didn’t want it on his medical records. He had self diagnosed as depressed. Why no mental health professional involved? He didn’t want the stigma. Truth be told, he was embarrassed and ashamed that he perceived he needed it.

How to use Profit First for Creatives and Value Pricing with Retainers

How to use Profit First for Creatives and Value Pricing with Retainers

How to use Profit First for Creatives and Value Pricing with Retainers

How to use Profit First for Creatives and Value Pricing with Retainers

How to use Profit First for Creatives and Value Pricing with Retainers

How to use Profit First for Creatives and Value Pricing with Retainers

How to use Profit First for Creatives and Value Pricing with Retainers

How to use Profit First for Creatives and Value Pricing with Retainers